Ensure every email gives readers what they need
Are you putting users first in your email marketing?
Every marketer knows that emails should be proofread …
That links should work, visuals need to look nice, and that the message should encourage the reader to take action.
But in the hustle to get emails out the door, many marketers ignore one thing they absolutely shouldn’t:
User Experience (UX) is putting your reader's needs above your own.
UX means having total focus on providing value to the user, and providing a delightful experience at every touchpoint.
If done strategically, the natural result of UX optimization is more profit, and a lot more success in the long term.
Just look at the numbers …
$1 invested in UX brings $100 in return, on average.
70% of people have abandoned a purchase because of bad user experience.
And, 80%+ of customers will pay more for a product from a company that delivers a good User Experience. (Statistics from Intechnic.)